GEMA Certificate is supported by a non-governmental think-tank, the Gender Equality Research Institute, which, with the assistance of independent experts, addresses various aspects of gender equality, among which business and economy represent two of the most important ones.
The Gender Equality Research Institute strives for our society to be fully capable of providing equal opportunities and rights to all. The main aim of the latter is to draw attention to the existing social stereotypes, ideas and patterns, which, through socially attributed gender roles, set many limits and subordinates to us. Our main purpose is certainly to raise awareness among the general and specific public about the social construction of these roles and the importance of gender mainstreaming in building a community based on equality.
Gender equality should therefore be understood as the broadest set of equal opportunities for women and men, encompassing any involvement in public or private life and extending to the circumstances in which these choices are made. Likewise, all members of a society based on the value of gender equality should enjoy equal visibility, share the same power and have equal access to that power. Of course, the absence of stereotypical representations and discrimination is also necessary.